Challenge

Lexie sought a compelling brand identity for her personal jewelry line, Bold Neutrals, that harmonized with the materials employed in the earrings and celebrated the handmade nature of the jewelry.

Solution

A thoughtfully curated and earthy color palette was selected to embody the clay materials and seamlessly complement the neutral tones found in the jewelry pieces. A luxurious yet playful font was chosen for the wordmark, which was skillfully paired with a tagline element to create a cohesive visual identity. Additionally, various brand marks were crafted, in addition to the primary logo, to enhance the brand's presence on swag items like stickers and bags. The organic shape of the BN mark reflects the imperfect nature of clay, while the "thumbprint" icon represents the handmade aspect of the jewelry. Together, all the elements of this brand identity come together to create a unified brand that stands out in the handmade world.