Challenge

During the process of designing logos and developing brands for real estate agents at Side, there was a noticeable inconsistency in the delivery of designs and information, posing challenges for the agents in terms of organization and management. It became crucial to establish a streamlined and consistent method of delivering information that could be easily adaptable to any brand and scalable for future growth.

Solution

Through the creation of the brand book deliverable, clients gained access to a singular, authoritative source for their brand, empowering them to grasp the significance of each element that comprises their brand identity. Moreover, the brand book offers a streamlined approach to effectively communicate clear and consistent brand information to third parties involved in content creation on their behalf.