Challenge

Britt, a skilled hairstylist based in Nashville, TN, was seeking a captivating logo and brand identity that would resonate with a young and trendy clientele. Recently transitioning to a new salon, she aspired to incorporate the salon's colors and shapes into her brand image.

Solution

Taking inspiration from the photographs provided of Britt's salon, a soft and boho-inspired brand was developed. The arch shape was chosen as a unique and appealing logo, although achieving balance with this shape can be challenging. To introduce more symmetry, circular logos were created as secondary versions for situations where a design might benefit from increased symmetry.

With a professional and beautiful brand system, Britt can establish trust with her clients and attract new customers.