Challenge

As the online design education platform, Designlab, embarked on a company-wide rebranding initiative, they needed an experienced designer to apply the colorful and elevated new brand across many touchpoints.

Solution

After becoming immersed in the new brand guidelines created by an external agency, the typography, illustrations, photos, shapes, and colors came to life to create memorable web and landing pages, paid ads, and swag. The brand is focused on unlocking students’ creative potential, and each piece works to tell a little bit of that story.